Branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes everything they think they know about your brand, including factual information, such as your bright yellow packaging, but also emotive elements, like for example that it’s luxurious.
So why is branding so important?
It helps your customer remember you.
If your brand is consistent and easy to recognize, it can help people feel more at east purchasing from you. People adhere to familiarity and if you’re remembered as a quality provider, then you will encourage repeat business as they are more likely to choose your product or service again.
Your brand differentiates you from the competition.
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.
Your customers will be your marketers.
A strong brand can create referrals or viral traffic because people love to tell others about the brands they like. People eat, listen and wear brands, and they’re constantly telling others about the ones they love. In fact, 84% of consumers have said that they ‘always or sometimes’ take action based on personal recommendations.
Your customer knows what to expect.
A strong, consistent brand will allow the customer to know exactly what to expect each time they encounter your business. A professional appearance will build credibility and trust, which bodes well as people are more likely to purchase from a business that appears legitimate.
Your brand represents your promise to the customer- like an unspoken contract so to speak.
You are in an emotional relationship with your customer.
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
Your value is increased to infinity and beyond.
A strong brand will provide value to your organization well beyond your physical assets.
Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation. We’d love to help you identify and share your story!