When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, and you want them to click through to your website. Having a good SEO for your website can help you in many ways.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to be in the top positions.
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. People unconsciously trust search engine results. In the minds of consumers, your ranking is a vote of confidence.
Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.