Brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. Here are few tips how to create an efficient brand voice.
1. Describe your brand voice in three words
Choose three words that capture the personality of the voice you want for your brand. Then limit those words with three more words. Here’s an example:
- Bold, but not arrogant.
- Irreverent, but not offensive.
- Loud, but not obnoxious.
2. Review the tone of your competitors
What’s the tone of your competitors? The attitude? Are you going to copy them? Or distinguish yourself?
3. Listen to your customers
Before you write, make sure you listen. How do your customers communicate? Are they formal and precise? Or casual and conversational? “Listen” is an accurate verb here. Paying close attention to your brand voice can help you get it right. Your goal is to build brand affinity by using the diction and sentence structure that’s appealing to your audience and authentic to your offering.
Keep checking that the tone is relevant. Organizations change, perhaps not overnight, but over time; so, if your culture changes, then maybe the tone has to be adapted, too.
If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation. We’d love to help you identify and share your story!