If you haven’t started content marketing already, here are a few reasons to start.
It attracts new traffic
If you are producing content on your blog, people will be more likely to find you and click through to your site. You can also encourage further site interactions by interlinking your blog posts with other pieces of on-site content.
It builds loyal customers
By giving your customer community valued content for following you, they have a reason to invest time in your brand. If you publish content at regular intervals, followers effectively ‘check-in’ with your brand.
It encourages trust and faith in your brand.
When a visitor stumbles on your site for any reason, your content can secure his or her confidence in your brand, so long as that content is authoritative, helpful, and well-written overall.
It makes your brand an authority.
Quality content delivered on a regular basis makes your brand an authority on your subject. Being an authority is important as it builds trust, and trust is something that customers make purchasing decisions on.
It can influence conversions.
Again assuming that your content is well-written, a well-placed call to action embedded in your content can encourage direct conversions, resulting in more average revenue for every visitor on your site.