An unofficial guide on how to make it work
beyond the prophecies and predictions.

Things a business plan should have

A solid business plan should provide a wide description about your business firm. It should touch

Why Business Plan is Important

Responsibilities of an HR

Human Resource is the department that managing problems associated with employees. The services of

What is Feasibility Study

It is the very first step to be done with a business idea. Through the feasibility studies, the b

What is GST

Goods and Services Tax (GST) is the new tax system

How to identify your Customer Touch Points

Customer touchpoints are your brand’s points of customer contact, from start to finish. For exampl

Why you should invest in SEO

When people search for your products and services, you obviously want to appear as high in the searc

Why is content marketing important

If you haven’t started content marketing already, here are a few reasons to start.   &nb

How to setup an efficient Customer Service System

A company’s customer service department is often the first (and sometimes the only) personal conta

How to develop a brand strategy

You need an effective brand strategy to be an efficient brand. Here are a few steps to build a brand

Why You Should Audit Your Brand

A brand audit is a thorough examination of a brand’s current position in the market compared to it

How to do a Brand Auditing

It is important that you audit your brand every now and then. You don't have to hire someone to do a

Create a brand identity

No business can be successful without having a unique brand identity. Here is how  you can build a

Brand Positioning

Brand positioning is the process of positioning your brand in the mind of your customers. In order t

What is a Business Plan

A  business plan describes ‘what your company is’ and ‘why you are in the business’ A bu

How to create a brand voice

Brand voice is the purposeful, consistent expression of a brand through words and prose style

Why a business model is important

A business model is a very basic step for the establishment of a business idea. Every business idea

Why do you need a website

Have you ever wondered why do you need a website? Well, here are few reasons why you should have a w

Why is branding important?

Branding is the way in which your customer perceives you when they hear or think of your company nam

Cinopa is a process oriented digital branding and corporate service company helping and advising corporates to build their brand and to do business better.